Hello again 👋

I'm a product designer with a strong foundation in visual design!

I specialize in designing B2B2C experiences for SaaS and enterprise software, with a focus on e-commerce, fintech, marketing, AI/ML, and design system. My experience spans design agencies, startups, and large organizations, where I’ve led several 0-to-1 initiatives for companies like Yahoo, Sid Lee, and Wix.

Backed by an MS in Project Management, I bring a unique ability to connect user-centered design with strategic business outcomes

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Working Experience

AI-driven Entrepreneurship

Senior Product Designer (2024)

Leading the design of an AI-driven fashion product, achieving a 43% increase in user engagement through optimized Mobile, Desktop, and Landing page designs, user research, prototyping, and design system.

Yahoo

Product Designer (2021 - 2023)

Led user-centered design for Yahoo Mail’s Commerce team, enhancing shopping, receipts, package tracking workflows, and building the personal finance tool that contributed to a $46 million annual revenue increase

Sid Lee

Visual Designer (2021)

Collaborated with marketing teams to deliver marketing plan and visual design assets for Netflix, Amazon, Sony, UGG, and Dos Equis, generated 12 million social media mentions.

Wix

Website Designer (2021)

Designed and developed responsive websites, overseeing the full design process from branding analysis, target user research, problem definition, information architecture, wireframing, prototyping, mockups, usability testing, and implementation.

University of Washington

MS in Information Management

Maryland Insititute College of Arts

BFA in Visual Design

Education